7-up, for example [3]

If you know branding, this clue isn’t nearly as confusing as it sets out to be–the soda, after all, is 7UP. This, then, must be referring awkwardly to a range (7-up ages only), or, more likely, to a popular scoring convention, a way to indicate a 7-7 TIE.

  • Joel Fagliano, The New York Times, 3/16/17
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